Eclectic Studios

Saturday, June 28, 2008

Longest Rebranding Roll-Out Ever

Eclectic Studios has updated it's image.... finally. The re-branding of our company has been an initiative for some time. However, we feel that it is important to address the needs of our clients before we indulge in our own.

For several years now, Eclectic Studios has been evolving into a different company. We still provide graphic design services but these services have been an increasingly smaller portion of the work we do for our clients. The vast majority of our clients turn to us for web-based solutions, be they marketing, sales, management, or just technical issues. Symbolically, it was time to represent the company as what it has become.


Our new logo was designed to be super-clean and precise to reflect our technical precision. We kept yellow-orange as our primary corporate color as it has a friendliness that reflects our dedication to user-friendly design. As an homage to our old logo, which we affectionately call the "flying E" we have added dramatic wings to the "e" in "eclectic" that reflect both our company history and our outside the box thinking.

As far as the time to roll-out, this logo concept was initially created in mid-2005 and has been in use here on our blog for some time. If you have any questions about our company or how our offerings have changed over the years, please give us a call.